Privacy Policy

We understand that privacy is a very important issue to our customers, and it is our priority for it to be an equally important issue to us. We at ePet are commited to the protection of your privacy. It is our aim to be as clear and thorough as possible about what, how, and why we collect certain information about you. Should there be any issues or questions not fully explained, please let us know. 

Compliance with Personal Data (Privacy) Ordinance (Chapter 486) under the laws of Hong Kong

In order to continually improve our website and products range for you, we collect information about you to help us. These information includes analytical data such as your purchase history. These information are never, under any circumstances, disclosed to third parties unless under explicit authorisation by you or under the following situations. Third parties are employed to fulfill certain functions on behalf of ePet.

Examples of these third parties might be a delivery courier who would require the delivery address to complete the shipment, and our payment processing provider, etc. However, rest assured that these companies are not permitted to retain or use such data in such a way that contradicts with the Personal Data (Privacy) Ordinance (Chapter 486) under the laws of Hong Kong. We take all reasonable precautions to safeguard your private information through security policies and secure server technologies (details provided later in this document).

Why we collect information about you 

In order to provide an efficient service to you our customers, we retain certain frequently required data about you that are needed to fulfill your orders. These include delivery addresses, contact details (in the case that we need to contact you regarding an order placed), and your account authentication details. To keep your information secure and to minimise the risk of unauthorised access to your account/information, we stress that you do not disclose your account login details to any third persons besides yourself.

To further secure your account, we employ a non-recoverable encryption technology to encode your authentication data on our server. Also, it is our obligation to keep other information about you if it is necessary for us to do so to comply with the law.

How we collect information about you

  • When you create an account with us.
  • Information collected during your activities on our web site (ie. When making purchases, making support queries, etc).
  • Through online surveys, questionaires, and information collected from competition or promotion entries.


Direct Marketing

Unless you have indicated your objection, we may use your personally identifiable information for marketing of goods and services to you from time to time by telephone calls, SMS messages, email, and direct mailings containing promotional materials. If you do not want to receive them, please write to us. You may be asked to indicate your preference before signing up for any of our paid services.

How long do we keep your information? 

Your information is stored indefinitely as long as your account with ePet is active. In the case that you wish to close your account, you may request your information to be removed from our database. Please contact us if this applies to you. Certain sensitive data such as credit card details are never stored in our database. They are treated as transient data, and their transmissions are always protected through the Secure Sockets Layer (SSL) encryption technology.

Maintaining the information we hold for you

You have full control over the information we hold about you. These information can be accessed and amended through the My Account section at anytime. From there, you can also amend certain opt-in features such as subscription to the ePet newsletter.

You can request details of all the information ePet currently holds about you in its database(excluding anonymously collected data) again, via our Support System. Please be advise that the charge for this service is HK$1000 for each request. Once your request is received, we will advise you on the required procedures.

Secured Shopping Guarantee

We at ePet take the security of your information seriously, that is why we have implemented technology and security policies, procedures and measures to protect the personal information we store on behalf of our customers, from unauthorised access, misuse, alteration, and loss.

Email can be intercepted as it travels in the Internet. Please do not send sensitive information, such as credit card numbers, via email.

Secured server communications

All sensitive data transmission to and from our secure server is protected by whats known as the Secure Sockets Layer (SSL) 256 bit encryption which is the strongest commercial encryption available. In the unlikely case the information is intercepted, it will remain unusable as the data remains encrypted and scrambled. With this security, you can transmit your credit card details to us without risk of interception. In fact, SSL security makes shopping over the Internet much safer than shopping by telephone. As an additional security measure, no record of sensitive data, such as credit card number, is ever stored in our database. Hence, no unauthorised person can ever retrieve your card details from our secured website.

What you can do to reinforce security of your information

  • Use a strong password - Do not use password that can be easily deduced by others, such as names, telephone numbers, birthdays etc.
  • Never disclose your password - It is important that you do not disclose your password to any third party. If you are concerned that somebody else knows your password, you may alter your password anytime in the My Account section of the website. Changing your password from time to time is also a good practice.
  • Download and install the latest versions of recommended internet browsers — Firefox, Google Chrome, Safari, Opera and Internet Explorer


Cookies are small pieces of information that websites transfer to your computer hard drive for record keeping purposes when using a website. ePet website employs session cookies which delete themselves automatically when you leave a website and go to another one or shut down your browser. Persistent cookies are used when logging in with "Remember Me" option enabled to simplify the login process for repeated visits. We also use some non-essential cookies to generate anonymous vistor statistics to improve and enhance the functionalities of the website.

For more detailed information about cookies, including how to change your browser settings and find and delete cookies physically from your computer, you may wish to visit

Links to external sites

This website includes links to external sites, such as news sources, manufactuer's product page and support page. We make every effort to provide links to high quality, reputable sites but we're not responsible for their privacy practices or, site content, or the services they offer.