High animal protein, grain-free recipe guided by our belief in raw, Instinct Original Grain-Free Recipe with Real Rabbit unlocks your cat’s potential to thrive.

• Farm-raised rabbit is the first ingredient – packed with animal protein for strong, lean muscles
• 80% real animal ingredients and nutritious oils; 20% vegetables, fruits and other wholesome ingredients; 0% grain
• Made without - grain, potato, corn, wheat, soy, by-product meal, artificial colors or preservatives
• Guaranteed levels of live, natural probiotics, natural Omegas and antioxidants for digestive health, healthy skin & coat, and immune health
• The only kibble with the pure, real nutrition of raw on every piece

Guaranteed Analysis

Crude Protein (min) 40 %

Crude Fat (min) 22.5 %

Crude Fiber (max) 3.0 %

Moisture (max) 9 %

Vitamin E (min) 100 IU/kg

*Ascorbic Acid (Vitamin C) (min) 85 mg/kg

*Omega 3 Fatty Acids (min) 0.75 %

*Omega 6 Fatty Acids (min) 3.4 %

Bacillus coagulans (min) 60,000,000 CFU/lb

Caloric Content (calculated) - Metabolizable Energy

Caloric Content 4,346 kcal/kg

511 kcal/cup

Vitamins

Vitamin D 2,059 IU/kg

Thiamin (Vitamin B1) 45.4 mg/kg

Riboflavin (Vitamin B2) 25 mg/kg

Pantothenic Acid 38.7 mg/kg

Niacin 253.7 mg/kg

Pyridoxine (Vitamin B6) 18.2 mg/kg

Folic Acid 3.4 mg/kg

Vitamin B12 0.2 mg/kg

Minerals

Calcium 3 %

Phosphorus 1.8 %

Potassium 0.6 %

Sodium 0.5 %

Magnesium 0.2 %

Copper 21.5 mg/kg

Amino Acids

Arginine 2.7 %

Histidine 0.8 %

Isoleucine 1.6 %

Leucine 2.9 %

Lysine 2.7 %

Threonine 1.7 %

Tryptophan 0.4 %

Taurine 0.3 mg/kg

FOOD THAT FOLLOWS NATURE’S LEAD

High animal protein, grain-free recipes guided by our belief in raw, each recipe starts with real meats like cage-free chicken, wild-caught salmon, or farm-raised rabbit.

REAL ANIMAL INGREDIENTS

70%+ real animal ingredients & nutritious oils, 30% vegetables, fruits and other wholesome ingredients. Made without grain, potato, corn, wheat, soy, by-product meals or artificial colors or preservatives

SIMPLE RAW NUTRITION

We put the pure, real nutrition of raw on every piece of Instinct Original by tumbling our kibble with crushed, freeze-dried raw – raising the bar in nutrition and taste.

The Pure, Real Nutrition of Raw Is in Everything We Do

We believe in the power of raw, because we know the good it can do. So we asked ourselves – how can we incorporate this into every food that we make? And eventually, we found a way – raising the bar in nutrition and taste.

Here’s How We Put Raw onto Every Piece

We make our raw frozen recipes then freeze dry them – removing the moisture and locking in the nutrients.

Then the freeze-dried raw is crushed and tumbled with our kibble – putting the pure, real nutrition of raw on every piece.