High animal protein, grain-free recipe guided by our belief in raw, Instinct Original Grain-Free Recipe with Real Salmon unlocks your dog’s potential to thrive.

• Wild-caught salmon is the first ingredient – packed with animal protein for strong, lean muscles
• 72% real animal ingredients and nutritious oils; 28% vegetables, fruits and other wholesome ingredients; 0% grain
• Made without - grain, potato, corn, wheat, soy, by-product meal, artificial colors or preservatives
• Guaranteed levels of live, natural probiotics, natural Omegas and antioxidants for digestive health, healthy skin & coat, and immune health
• The only kibble with the pure, real nutrition of raw on every piece

Guaranteed Analysis

Crude Protein (min) 37.5 %

Crude Fat (min) 20 %

Crude Fiber (max) 3.5 %

Moisture (max) 10 %

Vitamin E (min) 100 IU/kg

*Ascorbic Acid (Vitamin C) (min) 85 mg/kg

*Omega 3 Fatty Acids (min) 1.8 %

*Omega 6 Fatty Acids (min) 2.7 %

Bacillus coagulans (min) 60,000,000 CFU/lb

Caloric Content (calculated) - Metabolizable Energy

Caloric Content 4,450 kcal/kg

523 kcal/cup

Vitamins

Vitamin D 2,715 IU/kg

Thiamin (Vitamin B1) 16 mg/kg

Riboflavin (Vitamin B2) 10.2 mg/kg

Pantothenic Acid 20.5 mg/kg

Niacin 92.3 mg/kg

Pyridoxine (Vitamin B6) 6.4 mg/kg

Folic Acid 1.1 mg/kg

Vitamin B12 0.1 mg/kg

Minerals

Calcium 2.1 %

Phosphorus 1.4 %

Potassium 0.9 %

Sodium 0.6 %

Magnesium 0.2 %

Copper 17.6 mg/kg

Amino Acids

Arginine 2.4 %

Histidine 0.9 %

Isoleucine 1.6 %

Leucine 2.9 %

Lysine 3 %

Threonine 1.6 %

Tryptophan 0.4 %

The Pure, Real Nutrition of Raw Is in Everything We Do

We believe in the power of raw, because we know the good it can do. So we asked ourselves – how can we incorporate this into every food that we make? And eventually, we found a way – raising the bar in nutrition and taste.

Here’s How We Put Raw onto Every Piece

We make our raw frozen recipes then freeze dry them – removing the moisture and locking in the nutrients.

Then the freeze-dried raw is crushed and tumbled with our kibble – putting the pure, real nutrition of raw on every piece.