Novel Proteins. Vets and industry experts are increasingly advocating for pet owners to incorporate more Novel Proteins in their pet diets. These alternative meats are a key nutritional component of a healthier diet and a necessary complement to help prevent food allergies. These sources of highly nutritional, low fat protein come from animals raised in smaller farms, free to roam in their natural habitats, and fed balanced diets without the addition of hormones or artificial preservatives - the result is higher quality meat. That is the philosophy of ROAM.