"Fresh." It sounds good when you say it,and tastes good when you eat it. Petcurean Now Fresh, an independent Canadian-owned family business established in 1999, makes their pet food with the best interest of your pet in mind and with the health and well-being of your dogs and cats their prime responsibilities. They create recipes that nobody has thought of making with passion and purpose. The products are made with premium quality meats, fruits and vegetables. No growth hormones, artificial preservatives or by-products are used.