Applaws motto is to "make pet food matter the most" by producing 100% natural cat and dog foods. It has strict rules and values, which guarantee supreme quality in their pet food. The company sets its values to not create fancy looking misleading products and to not use animal derivatives, fillers or sweetener. Use of artificial flavoring, or sub standard additives is just not acceptable to company established high standards. The company promises to use the finest and the highest quality of meat protein to ensure well-being and health of your lovely pets.